'Profit is a wonderful Word'. IKEA's Strategy behind the Profit

IKEA's Strategy behind the Profit

Business & Finance
Cover of the book 'Profit is a wonderful Word'. IKEA's Strategy behind the Profit by Sven Rosenhauer, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sven Rosenhauer ISBN: 9783640229314
Publisher: GRIN Verlag Publication: December 12, 2008
Imprint: GRIN Verlag Language: English
Author: Sven Rosenhauer
ISBN: 9783640229314
Publisher: GRIN Verlag
Publication: December 12, 2008
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,0, University of the West of England, Bristol (Bristol Business School - University of the West of England), course: Strategic Management, 29 entries in the bibliography, language: English, abstract: In the following research essay, the IKEA organization as a cost-leader with a mixed strategic approach will be analysed. For exposing and identifying the strategy it is important to understand background and history. Therefore, a brief overview will be given. Afterwards, the IKEA way of reducing costs will be described to underline potential strategic positions. Furthermore, key strategic issues, facing IKEA as it seeks to generate and sustain competitive advantages will be identified. In order to analyse IKEA's strategic position, theoretical frameworks and concepts will be used. Likewise, these frameworks will be critically evaluated in adaptation to the case. Finally, the IKEA strategy will be categorized and a general strategic approach will be highlighted.

More books from GRIN Verlag

Cover of the book The European Union: Is Europe a superpower? Will Europe ever be a superpower? by Sven Rosenhauer
Cover of the book Habituelle körperliche Aktivität in der Freizeit by Sven Rosenhauer
Cover of the book Anlegen einer Personalakte (Unterweisungsentwurf Kaufmann, -frau für Büromanagement) by Sven Rosenhauer
Cover of the book Typen konversationeller Implikaturen und deren Bildung by Sven Rosenhauer
Cover of the book Jugendliche - Kinder einer politikfernen Freizeit- und Spaßgesellschaft by Sven Rosenhauer
Cover of the book Entbettung multinationaler Unternehmen aus nationalen Institutionen und die daraus verstärkte globale Ungleichheit by Sven Rosenhauer
Cover of the book Die Rolle von transnationalen NGOs in der internationalen Bildungsarbeit und Bildungspolitik by Sven Rosenhauer
Cover of the book Ambient Intelligence - ein Überblick by Sven Rosenhauer
Cover of the book Die Haftung der GmbH-Gesellschafter wegen Unterkapitalisierung by Sven Rosenhauer
Cover of the book Das Demokratiedefizit der WTO by Sven Rosenhauer
Cover of the book Zu den Unterschieden bei der Bildung der Kinder aufgrund unterschiedlicher Herkunft - Das MOVE-Projekt by Sven Rosenhauer
Cover of the book Anschaffungs- beziehungsweise Herstellungskosten gegenüber Erhaltungsaufwendungen bei den Einkünften aus Vermietung und Verpachtung by Sven Rosenhauer
Cover of the book Entwurf einer Unterrichtseinheit by Sven Rosenhauer
Cover of the book Das Stichprobenproblem in der empirischen Sozialforschung by Sven Rosenhauer
Cover of the book Turning the Table or Turning the Trick by Sven Rosenhauer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy