10 Ways To Write More Effective Ads

Nonfiction, Health & Well Being, Self Help
Cover of the book 10 Ways To Write More Effective Ads by Amie Wamsley, Otbebookpublishing
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Author: Amie Wamsley ISBN: 9783943686524
Publisher: Otbebookpublishing Publication: December 27, 2015
Imprint: Otbebookpublishing Language: English
Author: Amie Wamsley
ISBN: 9783943686524
Publisher: Otbebookpublishing
Publication: December 27, 2015
Imprint: Otbebookpublishing
Language: English

What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter’s job is to sell. Period.?The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Enjoy your ebook "10 Ways To Write More Effective Ads"!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied.?Nothing more.?And advertising copy, or copywriting, is salesmanship in print.?The purpose of a copywriter’s job is to sell. Period.?The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. Enjoy your ebook "10 Ways To Write More Effective Ads"!

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