1950s American Fashion

Nonfiction, Art & Architecture, General Art, Fashion, History, Americas, United States, 20th Century
Cover of the book 1950s American Fashion by Jonathan Walford, Bloomsbury Publishing
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Author: Jonathan Walford ISBN: 9780747812760
Publisher: Bloomsbury Publishing Publication: October 10, 2012
Imprint: Shire Publications Language: English
Author: Jonathan Walford
ISBN: 9780747812760
Publisher: Bloomsbury Publishing
Publication: October 10, 2012
Imprint: Shire Publications
Language: English

The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy-wear materials were adapted for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of the clothes that defined 1950s American fashion.

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The 1950s was the first decade when American fashion became truly American. The United States had always relied on Europe for its style leads, but during World War II, when necessity became the mother of invention, the country had to find its own way. American designers looked to what American women needed and found new inspirations for American fashion design. Sportswear became a strength, but not at the expense of elegance. Easy-wear materials were adapted for producing more formal clothes, and versatile separates and adaptable dress and jacket suits became hallmarks of American style. This book follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of the clothes that defined 1950s American fashion.

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