6 Steps to Free Publicity, Third Edition

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book 6 Steps to Free Publicity, Third Edition by Marcia Yudkin, Red Wheel Weiser
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marcia Yudkin ISBN: 9781601639066
Publisher: Red Wheel Weiser Publication: October 1, 2008
Imprint: Career Press Language: English
Author: Marcia Yudkin
ISBN: 9781601639066
Publisher: Red Wheel Weiser
Publication: October 1, 2008
Imprint: Career Press
Language: English

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers:

  • * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
  • * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files.
  • * How to perform on radio, TV, or the Web like a pro.
  • * Publicity writing tips that ensure you’ll be easily found online through search engines.
  • * Strategies for building an audience of fervent fans online or within a geographical or special-interest community.
  • * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable.

Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers:

Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

More books from Red Wheel Weiser

Cover of the book Flying Saucers and Science by Marcia Yudkin
Cover of the book The Astral World by Marcia Yudkin
Cover of the book Tell Me What to Eat if I Have Diabetes, Fourth Edition by Marcia Yudkin
Cover of the book The Lost Worlds of Ancient America by Marcia Yudkin
Cover of the book Learning the Tarot: A Tarot Book for Beginners by Marcia Yudkin
Cover of the book The Sorcerer's Secrets by Marcia Yudkin
Cover of the book The Debt Escape Plan by Marcia Yudkin
Cover of the book Tao-Te-Ching: With summaries of the writings attributed to Huai-Nan-Tzu, Kuan-Yin-Tzu and Tung-Ku-Ching by Marcia Yudkin
Cover of the book Experiences From the Light by Marcia Yudkin
Cover of the book 151 Quick Ideas to Get New Customers by Marcia Yudkin
Cover of the book The Spirit of Getting Organized by Marcia Yudkin
Cover of the book Reclaim The Power Of The Witch: Making Magic Make Sense by Marcia Yudkin
Cover of the book The Collected Wisdom of Fathers by Marcia Yudkin
Cover of the book Predictive Astrology: The Eagle and the Lark by Marcia Yudkin
Cover of the book The Ladies' Room Reader Quiz Book: 1000 Questions and Answers About Women and the Things They Love by Marcia Yudkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy