A / B Testing

The Most Powerful Way to Turn Clicks Into Customers

Business & Finance, Marketing & Sales, Research
Cover of the book A / B Testing by Dan Siroker, Pete Koomen, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dan Siroker, Pete Koomen ISBN: 9781118659205
Publisher: Wiley Publication: August 7, 2013
Imprint: Wiley Language: English
Author: Dan Siroker, Pete Koomen
ISBN: 9781118659205
Publisher: Wiley
Publication: August 7, 2013
Imprint: Wiley
Language: English

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

What's the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.

In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.

Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:

  • What to test
  • How to choose the testing solution that's right for your organization
  • How to assemble an A/B testing dream team
  • How to create personalized experiences for every visitor
  • And much more

Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

What's the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.

In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.

Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:

Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

More books from Wiley

Cover of the book Science and Religion by Dan Siroker, Pete Koomen
Cover of the book Antimicrobial Resistance in the Environment by Dan Siroker, Pete Koomen
Cover of the book Handbook of Improving Performance in the Workplace, Measurement and Evaluation by Dan Siroker, Pete Koomen
Cover of the book Powell9;]Smith and Furmston's Building Contract Casebook by Dan Siroker, Pete Koomen
Cover of the book Beginning Android Programming with Android Studio by Dan Siroker, Pete Koomen
Cover of the book Social Experiments in Practice: The What, Why, When, Where, and How of Experimental Design and Analysis by Dan Siroker, Pete Koomen
Cover of the book Opportunistic Spectrum Sharing and White Space Access by Dan Siroker, Pete Koomen
Cover of the book Marine Conservation by Dan Siroker, Pete Koomen
Cover of the book Probability by Dan Siroker, Pete Koomen
Cover of the book Haematology at a Glance by Dan Siroker, Pete Koomen
Cover of the book Standards of Practice in Construction Specifying by Dan Siroker, Pete Koomen
Cover of the book International Project Management by Dan Siroker, Pete Koomen
Cover of the book Compressible Flow Propulsion and Digital Approaches in Fluid Mechanics by Dan Siroker, Pete Koomen
Cover of the book News and Numbers by Dan Siroker, Pete Koomen
Cover of the book Medical Biochemistry at a Glance by Dan Siroker, Pete Koomen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy