A brief environmental analysis of Élan and the competition Ski Boat Industry

Business & Finance, Management & Leadership, Management
Cover of the book A brief environmental analysis of Élan and the competition Ski Boat Industry by Stefan Lacher, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefan Lacher ISBN: 9783638273565
Publisher: GRIN Publishing Publication: May 4, 2004
Imprint: GRIN Publishing Language: English
Author: Stefan Lacher
ISBN: 9783638273565
Publisher: GRIN Publishing
Publication: May 4, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: Credit, Deakin University (Faculty of Business and Law), course: Strategic Management, language: English, abstract: Part 1: Competitors on the Ski Boat Market Which companies are Élan's main competitors? How strong is each of these competitors in relation to Élan? What competitive moves can Élan expect from each of these competitors? As Ben Favret wants to become 'true market leader in profitability, quality, manufacturing cost efficiency and eventually sale', Élan has to compete with the actual market leaders MasterCraft and Malibu. Furthermore there will be direct competition in the niche of tournament skier with Infinity Boats. Actualy the market leader with 30 percent market share in the competitive boat industry is MasterCraft. Statistical Surveys counted 1,434 registered sales of their competition ski boats in the first six month 2001. Their facility gives them the possibility to produce about 6200 boats per year. With the widest range of 15 models in best quality on the market and ongoing innovations reinforced by various R&D alliances, MasterCraft's brand name is well known and on the ski boat market. Élan has to recognize that MasterCraft proved to retain good sales even in bad economic circumstances most likely because of their wide diversification and its strong brand name. After the foundation of the concept boat idea which lowers their risk in introducing new models and features, MasterCraft might even bring more innovative products on the market. On the other hand the new ownership of senior managers and a venture capital company might cause disagreements in where to lead the company in the next years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: Credit, Deakin University (Faculty of Business and Law), course: Strategic Management, language: English, abstract: Part 1: Competitors on the Ski Boat Market Which companies are Élan's main competitors? How strong is each of these competitors in relation to Élan? What competitive moves can Élan expect from each of these competitors? As Ben Favret wants to become 'true market leader in profitability, quality, manufacturing cost efficiency and eventually sale', Élan has to compete with the actual market leaders MasterCraft and Malibu. Furthermore there will be direct competition in the niche of tournament skier with Infinity Boats. Actualy the market leader with 30 percent market share in the competitive boat industry is MasterCraft. Statistical Surveys counted 1,434 registered sales of their competition ski boats in the first six month 2001. Their facility gives them the possibility to produce about 6200 boats per year. With the widest range of 15 models in best quality on the market and ongoing innovations reinforced by various R&D alliances, MasterCraft's brand name is well known and on the ski boat market. Élan has to recognize that MasterCraft proved to retain good sales even in bad economic circumstances most likely because of their wide diversification and its strong brand name. After the foundation of the concept boat idea which lowers their risk in introducing new models and features, MasterCraft might even bring more innovative products on the market. On the other hand the new ownership of senior managers and a venture capital company might cause disagreements in where to lead the company in the next years.

More books from GRIN Publishing

Cover of the book Change Management and the European Commission by Stefan Lacher
Cover of the book Considerations on Green Political Thought - A new, ecological ideology? by Stefan Lacher
Cover of the book T.C. Boyle's 'The Tortilla Curtain' by Stefan Lacher
Cover of the book Global Regulations and Inspections - Research Quality Assurance by Stefan Lacher
Cover of the book The Societas Europaea in Germany in particular in the context of the theory controversy in the international corporate law by Stefan Lacher
Cover of the book To what extent does the quality of input affect the process and ultimate attainment in second language acquisition? by Stefan Lacher
Cover of the book Lewis W. Hine's Social Photography - Immigrants at Ellis Island 1904-1909 by Stefan Lacher
Cover of the book Oral Health and Perimenopause. Oral Manifestations in Perimenopausal women by Stefan Lacher
Cover of the book Can Global mentoring be applied successfully when considering the contrasting national views of mentoring? by Stefan Lacher
Cover of the book The Origins of Euphemisms and Swear Words in the English Language by Stefan Lacher
Cover of the book The Credit on Real Estate - Local Value and Relevance for the Construction Financing in Germany and Denmark by Stefan Lacher
Cover of the book Poetic Justice in William Faulkner's 'Absalom Absalom' by Stefan Lacher
Cover of the book Social Media Marketing by Stefan Lacher
Cover of the book Unemployment in Ireland in the 80's - Reasons and consequences by Stefan Lacher
Cover of the book History of 'Super Tuesday' by Stefan Lacher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy