A Field Guide To Usability Testing
Nonfiction, Computers, Internet, Web Development, Web Site Design
| Author: | Smashing Magazine | ISBN: | 9783943075311 |
| Publisher: | Smashing Media | Publication: | June 2, 2012 |
| Imprint: | Smashing Media | Language: | English |
| Author: | Smashing Magazine |
| ISBN: | 9783943075311 |
| Publisher: | Smashing Media |
| Publication: | June 2, 2012 |
| Imprint: | Smashing Media |
| Language: | English |
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.
TABLE OF CONTENTS
- The Ultimate Guide to A/B Testing
- Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates
- 15 Essential Checks Before Launching Your Website
- Test Usability By Embracing Other Viewpoints
- Multivariate Testing 101: A Scientific Method of Optimizing Design
- Comprehensive Review of Usability and User Experience Testing Tools
Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.
TABLE OF CONTENTS
- The Ultimate Guide to A/B Testing
- Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates
- 15 Essential Checks Before Launching Your Website
- Test Usability By Embracing Other Viewpoints
- Multivariate Testing 101: A Scientific Method of Optimizing Design
- Comprehensive Review of Usability and User Experience Testing Tools
