A Guide to Fundraising at Historically Black Colleges and Universities

An All Campus Approach

Nonfiction, Reference & Language, Education & Teaching, Higher Education
Cover of the book A Guide to Fundraising at Historically Black Colleges and Universities by Marybeth Gasman, Nelson Bowman III, Taylor and Francis
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Author: Marybeth Gasman, Nelson Bowman III ISBN: 9781136730382
Publisher: Taylor and Francis Publication: May 23, 2012
Imprint: Routledge Language: English
Author: Marybeth Gasman, Nelson Bowman III
ISBN: 9781136730382
Publisher: Taylor and Francis
Publication: May 23, 2012
Imprint: Routledge
Language: English

Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement

A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.

This practical guide includes:

  • An All Campus Approach—Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.
  • Practical Recommendations—End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.
  • Best Practices and Examples—Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.
  • Examples of Innovative Approaches—An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.
  • Extensive Appendices—Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information.

Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement

A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.

This practical guide includes:

Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.

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