A Japanese Advertising Agency

An Anthropology of Media and Markets

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
Cover of the book A Japanese Advertising Agency by Brian Moeran, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Brian Moeran ISBN: 9781136795404
Publisher: Taylor and Francis Publication: September 13, 2013
Imprint: Routledge Language: English
Author: Brian Moeran
ISBN: 9781136795404
Publisher: Taylor and Francis
Publication: September 13, 2013
Imprint: Routledge
Language: English

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan.
By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

More books from Taylor and Francis

Cover of the book Young People, Creativity and New Technologies by Brian Moeran
Cover of the book Regional Cooperation and International Organizations by Brian Moeran
Cover of the book Behaviour & Discipline in Schools, Two by Brian Moeran
Cover of the book Redesigning Special Education Teacher Preparation by Brian Moeran
Cover of the book Engineering Education for Sustainable Development by Brian Moeran
Cover of the book Church, Cosmovision and the Environment by Brian Moeran
Cover of the book Performativity and Performance by Brian Moeran
Cover of the book Nature Education with Young Children by Brian Moeran
Cover of the book Innovation Networks by Brian Moeran
Cover of the book 'Speak to Me': The Legacy of Pink Floyd's The Dark Side of the Moon by Brian Moeran
Cover of the book The Sociology of Law by Brian Moeran
Cover of the book Ethical Dilemmas in Qualitative Research by Brian Moeran
Cover of the book Routledge Handbook of Latin American Politics by Brian Moeran
Cover of the book Comparing Post War Japanese and Finnish Economies and Societies by Brian Moeran
Cover of the book Transcending Monolingualism: Linguistic Revitalization in Education by Brian Moeran
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy