A Practical Guide to Event Promotion

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book A Practical Guide to Event Promotion by Nigel Jackson, Katie Angliss, Taylor and Francis
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Author: Nigel Jackson, Katie Angliss ISBN: 9781317426646
Publisher: Taylor and Francis Publication: July 14, 2017
Imprint: Routledge Language: English
Author: Nigel Jackson, Katie Angliss
ISBN: 9781317426646
Publisher: Taylor and Francis
Publication: July 14, 2017
Imprint: Routledge
Language: English

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

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