A Practical Guide to Fundraising for Small Museums

Maximizing the Marketing-Development Connection

Business & Finance, Industries & Professions
Cover of the book A Practical Guide to Fundraising for Small Museums by Sheldon Wolf, Rowman & Littlefield Publishers
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Author: Sheldon Wolf ISBN: 9781538103272
Publisher: Rowman & Littlefield Publishers Publication: March 27, 2018
Imprint: Rowman & Littlefield Publishers Language: English
Author: Sheldon Wolf
ISBN: 9781538103272
Publisher: Rowman & Littlefield Publishers
Publication: March 27, 2018
Imprint: Rowman & Littlefield Publishers
Language: English

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan.

Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan.

Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.

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