Advanced Methods for Modeling Markets

Business & Finance, Management & Leadership, Operations Research, Marketing & Sales, Research
Cover of the book Advanced Methods for Modeling Markets by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319534695
Publisher: Springer International Publishing Publication: August 29, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319534695
Publisher: Springer International Publishing
Publication: August 29, 2017
Imprint: Springer
Language: English

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.

The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based.  This volume provides an authoritative and comprehensive review, with each chapter including:

·         an introduction to the method/methodology

·         a numerical example/application in marketing

·         references to other marketing applications

·         suggestions about software.

Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.

The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based.  This volume provides an authoritative and comprehensive review, with each chapter including:

·         an introduction to the method/methodology

·         a numerical example/application in marketing

·         references to other marketing applications

·         suggestions about software.

Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 

More books from Springer International Publishing

Cover of the book Discovery Science by
Cover of the book Boundary Spanning Elements and the Marketing Function in Organizations by
Cover of the book Quaternary History of the Coorong Coastal Plain, Southern Australia by
Cover of the book Performative Experience Design by
Cover of the book Science and Sensibilia by W. V. Quine by
Cover of the book Vehicle and Automotive Engineering 2 by
Cover of the book Amateur Musical Societies and Sports Clubs in Provincial France, 1848-1914 by
Cover of the book Data Mining and Big Data by
Cover of the book Production and Breeding of Chilli Peppers (Capsicum spp.) by
Cover of the book Bones by
Cover of the book Advancing Culture of Living with Landslides by
Cover of the book Stress Echocardiography by
Cover of the book Higher Education Governance in the Arab World by
Cover of the book Characteristics of Temporary Migration in European-Asian Transnational Social Spaces by
Cover of the book Clinical Applications of Nuclear Medicine Targeted Therapy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy