Advanced Sales Management Handbook and Cases

Analytical, Applied, and Relevant

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Advanced Sales Management Handbook and Cases by Linda M Orr, Taylor and Francis
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Author: Linda M Orr ISBN: 9781136647000
Publisher: Taylor and Francis Publication: April 23, 2012
Imprint: Routledge Language: English
Author: Linda M Orr
ISBN: 9781136647000
Publisher: Taylor and Francis
Publication: April 23, 2012
Imprint: Routledge
Language: English

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software.

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