Advances in Global Marketing

A Research Anthology

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Advances in Global Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319613857
Publisher: Springer International Publishing Publication: October 20, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319613857
Publisher: Springer International Publishing
Publication: October 20, 2017
Imprint: Springer
Language: English

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.  With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research.  It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.  With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research.  It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. 

More books from Springer International Publishing

Cover of the book Statistical Theory of Heat by
Cover of the book Transdisciplinary Systems Engineering by
Cover of the book Atlas of Airway Surgery by
Cover of the book Landscape and the Environment in Hollywood Film by
Cover of the book Reassessing the Hitchcock Touch by
Cover of the book The Business of Satirical Prints in Late-Georgian England by
Cover of the book Logics in Artificial Intelligence by
Cover of the book Induction and Direct Resistance Heating by
Cover of the book The Kadison-Singer Property by
Cover of the book Enforcing Privacy by
Cover of the book Elite Techniques in Shoulder Arthroscopy by
Cover of the book Information and Communication Technologies in Tourism 2015 by
Cover of the book Governing the Nexus by
Cover of the book Advances in Automation and Robotics Research in Latin America by
Cover of the book Complex Systems Design & Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy