Advances in Luxury Brand Management

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Advances in Luxury Brand Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319511276
Publisher: Springer International Publishing Publication: September 21, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319511276
Publisher: Springer International Publishing
Publication: September 21, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

More books from Springer International Publishing

Cover of the book Democratic Legitimacy in the European Union and Global Governance by
Cover of the book Performability in Internet of Things by
Cover of the book Fibre Bragg Grating and No-Core Fibre Sensors by
Cover of the book Trusted Computing for Embedded Systems by
Cover of the book Exploring the Martian Moons by
Cover of the book State of the art in Blepharoplasty by
Cover of the book ENT in Primary Care by
Cover of the book Wrinkled Polymer Surfaces by
Cover of the book Context-Aware Communication and Computing: Applications for Smart Environment by
Cover of the book Environmental Management in Ski Areas by
Cover of the book Nuclear-Pumped Lasers by
Cover of the book Creating Low Carbon Cities by
Cover of the book Private Communities and Urban Governance by
Cover of the book The 7 Transdisciplinary Cognitive Skills for Creative Education by
Cover of the book Transport Phenomena in Multiphase Systems by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy