Advances in National Brand and Private Label Marketing

Third International Conference, 2016

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Advances in National Brand and Private Label Marketing by , Springer International Publishing
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Author: ISBN: 9783319399461
Publisher: Springer International Publishing Publication: June 16, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783319399461
Publisher: Springer International Publishing
Publication: June 16, 2016
Imprint: Springer
Language: English

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

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