Advertising

More Fun in the Philippines

Business & Finance, Marketing & Sales, Advertising & Promotion, Biography & Memoir
Cover of the book Advertising by Tony Harris, Anvil Publishing Inc.
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Author: Tony Harris ISBN: 9789712730399
Publisher: Anvil Publishing Inc. Publication: December 24, 2014
Imprint: Language: English
Author: Tony Harris
ISBN: 9789712730399
Publisher: Anvil Publishing Inc.
Publication: December 24, 2014
Imprint:
Language: English

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s, and Dr. Martens and joined BBDO Guerrero in the Philippines as Chief Executive. This is the story of what happened next, leading to the advertising campaign that became a social-media phenomenon, “It’s more fun in the Philippines,” and putting a well-deserved spotlight on the country as a top global destination.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

After over two decades working at some of London’s most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s, and Dr. Martens and joined BBDO Guerrero in the Philippines as Chief Executive. This is the story of what happened next, leading to the advertising campaign that became a social-media phenomenon, “It’s more fun in the Philippines,” and putting a well-deserved spotlight on the country as a top global destination.

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