Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Advertising and Anthropology by Timothy de Waal Malefyt, Robert J. Morais, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timothy de Waal Malefyt, Robert J. Morais ISBN: 9780857852045
Publisher: Bloomsbury Publishing Publication: July 18, 2013
Imprint: Bloomsbury Academic Language: English
Author: Timothy de Waal Malefyt, Robert J. Morais
ISBN: 9780857852045
Publisher: Bloomsbury Publishing
Publication: July 18, 2013
Imprint: Bloomsbury Academic
Language: English

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

More books from Bloomsbury Publishing

Cover of the book Cult Media, Fandom, and Textiles by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book The Wars of Spanish American Independence 1809–29 by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Modelling Fallschirmjäger Figures by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Youth and Popular Culture in 1950s Ireland by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Literary Trials by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book The Peacemaker by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Victorian Classical Burlesques by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Fugazi's In on the Kill Taker by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Woman, Women, and the Priesthood in the Trinitarian Theology of Elisabeth Behr-Sigel by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book And the Sun Stood Still by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Freckleface Strawberry by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Attlee by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book George Pitt-Rivers and the Nazis by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Reeds Maritime Flag Handbook by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Turkey, Power and the West by Timothy de Waal Malefyt, Robert J. Morais
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy