Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

Business & Finance, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Advertising and Anthropology by Timothy de Waal Malefyt, Robert J. Morais, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Timothy de Waal Malefyt, Robert J. Morais ISBN: 9780857852045
Publisher: Bloomsbury Publishing Publication: July 18, 2013
Imprint: Bloomsbury Academic Language: English
Author: Timothy de Waal Malefyt, Robert J. Morais
ISBN: 9780857852045
Publisher: Bloomsbury Publishing
Publication: July 18, 2013
Imprint: Bloomsbury Academic
Language: English

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

More books from Bloomsbury Publishing

Cover of the book Butterfly Wishes 1: The Wishing Wings by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Ansel Adams by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book The Photographer's Wife by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Finding Family by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Bungalows by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Authorisms by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Starting At Zero by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book The Man With the Dancing Eyes by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Don't Stop Me Now by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Dirty Dishes by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book The Reception of Alfred Tennyson in Europe by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Creativity and Making in Early Childhood by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book EU Counter-Terrorism Law by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Lentolaivue 24 by Timothy de Waal Malefyt, Robert J. Morais
Cover of the book Zombelina School Days by Timothy de Waal Malefyt, Robert J. Morais
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy