Advertising and Branding

Concepts, Methodologies, Tools, and Applications

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising and Branding by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522517955
Publisher: IGI Global Publication: January 6, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522517955
Publisher: IGI Global
Publication: January 6, 2017
Imprint: Business Science Reference
Language: English
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

More books from IGI Global

Cover of the book Resilient Optical Network Design by
Cover of the book Cases on Educational Technology Integration in Urban Schools by
Cover of the book Network and Communication Technology Innovations for Web and IT Advancement by
Cover of the book Multimedia Services and Applications in Mission Critical Communication Systems by
Cover of the book Operation, Construction, and Functionality of Direct Current Machines by
Cover of the book Establishing Food Security and Alternatives to International Trade in Emerging Economies by
Cover of the book Enabling Technologies and Architectures for Next-Generation Networking Capabilities by
Cover of the book Social, Economic, and Political Perspectives on Public Health Policy-Making by
Cover of the book Partnerships and Collaborations in Public Library Communities by
Cover of the book E-Commerce for Organizational Development and Competitive Advantage by
Cover of the book Social Networking and Community Behavior Modeling by
Cover of the book Cases on Business and Management in the MENA Region by
Cover of the book Advanced Technological Solutions for E-Health and Dementia Patient Monitoring by
Cover of the book Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy by
Cover of the book International Perspectives on Socio-Economic Development in the Era of Globalization by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy