Advertising and Promotional Culture

Case Histories

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Anthropology
Cover of the book Advertising and Promotional Culture by P David Marshall, Joanne Morreale, Macmillan Education UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: P David Marshall, Joanne Morreale ISBN: 9781137026255
Publisher: Macmillan Education UK Publication: December 21, 2017
Imprint: Red Globe Press Language: English
Author: P David Marshall, Joanne Morreale
ISBN: 9781137026255
Publisher: Macmillan Education UK
Publication: December 21, 2017
Imprint: Red Globe Press
Language: English

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.

Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today.

Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.

More books from Macmillan Education UK

Cover of the book Jane Austen: Northanger Abbey/Persuasion by P David Marshall, Joanne Morreale
Cover of the book Core Statutes on Commercial & Consumer Law 2017-18 by P David Marshall, Joanne Morreale
Cover of the book Scotland and America, c.1600-c.1800 by P David Marshall, Joanne Morreale
Cover of the book The Origins of World War Two by P David Marshall, Joanne Morreale
Cover of the book Postmodernism and History by P David Marshall, Joanne Morreale
Cover of the book Interpretations of the Two Germanies, 1945-1990 by P David Marshall, Joanne Morreale
Cover of the book Practice Learning in Social Work by P David Marshall, Joanne Morreale
Cover of the book Our Voices by P David Marshall, Joanne Morreale
Cover of the book Globalization and European Welfare States by P David Marshall, Joanne Morreale
Cover of the book The Psychology of Relationships by P David Marshall, Joanne Morreale
Cover of the book Shakespeare: A Midsummer Night's Dream by P David Marshall, Joanne Morreale
Cover of the book How to Manage your Distance and Open Learning Course by P David Marshall, Joanne Morreale
Cover of the book A History of the Liberal Party since 1900 by P David Marshall, Joanne Morreale
Cover of the book Theory for Midwifery Practice by P David Marshall, Joanne Morreale
Cover of the book Social Policy in Britain by P David Marshall, Joanne Morreale
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy