Advertising and Reality

A Global Study of Representation and Content

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Advertising and Reality by , Bloomsbury Publishing
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Author: ISBN: 9781441115034
Publisher: Bloomsbury Publishing Publication: November 2, 2012
Imprint: Bloomsbury Academic Language: English
Author:
ISBN: 9781441115034
Publisher: Bloomsbury Publishing
Publication: November 2, 2012
Imprint: Bloomsbury Academic
Language: English

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

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