Advertising as Communication

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising as Communication by Gillian Dyer, Taylor and Francis
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Author: Gillian Dyer ISBN: 9781134972333
Publisher: Taylor and Francis Publication: March 7, 2008
Imprint: Routledge Language: English
Author: Gillian Dyer
ISBN: 9781134972333
Publisher: Taylor and Francis
Publication: March 7, 2008
Imprint: Routledge
Language: English

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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