Advertising Confluence

Transitioning Marketing Communications into Social Movements

Business & Finance, Management & Leadership, Production & Operations Management, Career Planning & Job Hunting, Small Business
Cover of the book Advertising Confluence by , Palgrave Macmillan US
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Author: ISBN: 9781137492265
Publisher: Palgrave Macmillan US Publication: December 15, 2014
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9781137492265
Publisher: Palgrave Macmillan US
Publication: December 15, 2014
Imprint: Palgrave Pivot
Language: English

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

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