Advertising Creative

Strategy, Copy, and Design

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Advertising Creative by Tom Altstiel, Jean M. Grow, Marcel Jennings, SAGE Publications
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Author: Tom Altstiel, Jean M. Grow, Marcel Jennings ISBN: 9781506386942
Publisher: SAGE Publications Publication: December 15, 2018
Imprint: SAGE Publications, Inc Language: English
Author: Tom Altstiel, Jean M. Grow, Marcel Jennings
ISBN: 9781506386942
Publisher: SAGE Publications
Publication: December 15, 2018
Imprint: SAGE Publications, Inc
Language: English

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

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