Advertising for Account Holders (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Advertising for Account Holders (RLE Marketing) by Nigel Linacre, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nigel Linacre ISBN: 9781317661719
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Nigel Linacre
ISBN: 9781317661719
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

More books from Taylor and Francis

Cover of the book Ceramics Before Farming by Nigel Linacre
Cover of the book Disaster Management for Libraries and Archives by Nigel Linacre
Cover of the book Creating the Productive Workplace by Nigel Linacre
Cover of the book Writing the Short Film by Nigel Linacre
Cover of the book Flight of the Phoenix by Nigel Linacre
Cover of the book The Men Who Planned the War by Nigel Linacre
Cover of the book The Environmental Consequences of Growth by Nigel Linacre
Cover of the book Social Work with Multicultural Youth by Nigel Linacre
Cover of the book The Energy Imperative by Nigel Linacre
Cover of the book Converging Regions by Nigel Linacre
Cover of the book The Thanatology Community and the Needs of the Movement by Nigel Linacre
Cover of the book The Business Student's Guide to Sustainable Management by Nigel Linacre
Cover of the book Inclusive Urbanization by Nigel Linacre
Cover of the book Sincerity and Other Works by Nigel Linacre
Cover of the book The Bondage and Travels of Johann Schiltberger, a Native of Bavaria, in Europe, Asia, and Africa, 1396-1427 by Nigel Linacre
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy