Advertising in Contemporary Consumer Culture

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Advertising in Contemporary Consumer Culture by Hélène de Burgh-Woodman, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Hélène de Burgh-Woodman ISBN: 9783319779447
Publisher: Springer International Publishing Publication: March 31, 2018
Imprint: Palgrave Macmillan Language: English
Author: Hélène de Burgh-Woodman
ISBN: 9783319779447
Publisher: Springer International Publishing
Publication: March 31, 2018
Imprint: Palgrave Macmillan
Language: English

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

More books from Springer International Publishing

Cover of the book The Palgrave Handbook of Ageing and Physical Activity Promotion by Hélène de Burgh-Woodman
Cover of the book The Women Who Popularized Geology in the 19th Century by Hélène de Burgh-Woodman
Cover of the book Curricula for Sustainability in Higher Education by Hélène de Burgh-Woodman
Cover of the book Switzerland’s Differentiated European Integration by Hélène de Burgh-Woodman
Cover of the book Italy’s Top Products in World Trade by Hélène de Burgh-Woodman
Cover of the book Halogen Bonding I by Hélène de Burgh-Woodman
Cover of the book Fracture, Fatigue, Failure, and Damage Evolution, Volume 5 by Hélène de Burgh-Woodman
Cover of the book Familial Mediterranean Fever by Hélène de Burgh-Woodman
Cover of the book Human Behavior Understanding in Networked Sensing by Hélène de Burgh-Woodman
Cover of the book Market Integrity by Hélène de Burgh-Woodman
Cover of the book Primary Science Education in East Asia by Hélène de Burgh-Woodman
Cover of the book Stock Markets in Islamic Countries by Hélène de Burgh-Woodman
Cover of the book Security Protocols XXII by Hélène de Burgh-Woodman
Cover of the book Cognitive Radio Oriented Wireless Networks by Hélène de Burgh-Woodman
Cover of the book Advances in Aerospace Guidance, Navigation and Control by Hélène de Burgh-Woodman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy