Advertising in Poland and Germany - A Comparison

A Comparison

Business & Finance, Marketing & Sales
Cover of the book Advertising in Poland and Germany - A Comparison by Sotirios Dramalis, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sotirios Dramalis ISBN: 9783638521536
Publisher: GRIN Publishing Publication: July 17, 2006
Imprint: GRIN Publishing Language: English
Author: Sotirios Dramalis
ISBN: 9783638521536
Publisher: GRIN Publishing
Publication: July 17, 2006
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82). Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication. The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involves comparing the legal framework and general infrastructure (advertising agencies, media) for advertising in the two countries. Furthermore, the attitudes of Poles and Germans towards advertisement will be explained as well as the influence the Polish and German cultures have on advertising appeals. The comparison concludes with an outlook on the further development of the advertising markets in Germany and Poland by stating potential similarities and differences.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, University of Cooperative Education Mannheim (Berufsakademie Mannheim - Staatliche Studienakademie), course: International Marketing, 46 entries in the bibliography, language: English, abstract: Both number of advertisers and expenses for advertising have rapidly increased in Poland in the last years. From 1993 to 1994 advertising expenses grew from 299 to 469 million dollars. Continuous economical reforms and expenditure further contributed to this growth. Consequently, the case of Poland provides an ideal opportunity to study the impact an economy's stage of development has on advertising management (West / Paliwoda 1996, p. 82). Poland also offers huge potentials for its neighbouring countries which is especially true for Germany. From a German perspective it is eminently important to understand the differences between the German and the Polish culture as culture has a major impact on advertising and communication. The above justifies and is reason enough to have a deeper look at the Polish advertising market with reference to Germany. Therefore these issues will be dealt within the following study paper. It starts with theoretical background information on advertising and then continues with a secondary-statistical analysis of major advertisement conditions in the Polish and German markets. This involves comparing the legal framework and general infrastructure (advertising agencies, media) for advertising in the two countries. Furthermore, the attitudes of Poles and Germans towards advertisement will be explained as well as the influence the Polish and German cultures have on advertising appeals. The comparison concludes with an outlook on the further development of the advertising markets in Germany and Poland by stating potential similarities and differences.

More books from GRIN Publishing

Cover of the book Polish Immigrants in the USA by Sotirios Dramalis
Cover of the book How to deal with the Stability and Growth Pact - A critical disquisition on the stability tool of the EMU by Sotirios Dramalis
Cover of the book Language learning with computers by Sotirios Dramalis
Cover of the book Jurisdiction of the International Criminal Court and the admissibility of cases by Sotirios Dramalis
Cover of the book Multinational and Horizontal Foreign Direct Investment by Sotirios Dramalis
Cover of the book The Possible Accession of Turkey to the EU. A Turkish and a German Perspective by Sotirios Dramalis
Cover of the book Explaining the Meaning of Words: A Descriptive Study on Strategies by Sotirios Dramalis
Cover of the book German Reparation Issue by Sotirios Dramalis
Cover of the book Strengths and Weaknesses of the United Nations by Sotirios Dramalis
Cover of the book Leadership orientation by Sotirios Dramalis
Cover of the book Differences in Television News Coverage; A Comparison of RTL aktuell and ARD Tagesschau by Sotirios Dramalis
Cover of the book American Foreign Policy in the Third World Countries by Sotirios Dramalis
Cover of the book The Importance of Speech and Humor in Zora Neale Hurston's Their Eyes Were Watching God by Sotirios Dramalis
Cover of the book The Volga Tatars under Russian domination by Sotirios Dramalis
Cover of the book Homosexuality and Pathology in the US by Sotirios Dramalis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy