Advertising Management

Nonfiction, Home & Garden, Antiques & Collectibles, Art & Architecture, Architecture, General Art
Cover of the book Advertising Management by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe ISBN: 9781317477648
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
ISBN: 9781317477648
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

More books from Taylor and Francis

Cover of the book Politics and the Environment by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Americans on Fiction, 1776-1900 Volume 2 by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Mystical Experience of God by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book The Contemporaneity of Modernism by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Sport, Physical Recreation and the Law by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book The Territories of the Russian Federation 2009 by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Revising Oral Theory by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Putin's Olympics by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Women and Public Service by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Think You're Crazy? Think Again by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Foundations of Mobile Media Studies by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Children's Lives in an Era of Children's Rights by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Sustainability in Contemporary Rural Japan by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Realism in International Relations and International Political Economy by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Cover of the book Telling Lives by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy