Advertising Worldwide

Advertising Conditions in Selected Countries

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Advertising Worldwide by M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin, M.-L. Kinturi, L. Uusitalo, I. Kloss, J. Liu, J. Miller, M. de Mooij, P. De Plesmacker, R. Srinivasan, O. Tretyak, Springer Berlin Heidelberg
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Author: M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin, M.-L. Kinturi, L. Uusitalo, I. Kloss, J. Liu, J. Miller, M. de Mooij, P. De Plesmacker, R. Srinivasan, O. Tretyak ISBN: 9783642568114
Publisher: Springer Berlin Heidelberg Publication: June 28, 2011
Imprint: Springer Language: English
Author: M. Abe, R. Hugo-Burrows, D. Caumont, P. Gaskin, M.-L. Kinturi, L. Uusitalo, I. Kloss, J. Liu, J. Miller, M. de Mooij, P. De Plesmacker, R. Srinivasan, O. Tretyak
ISBN: 9783642568114
Publisher: Springer Berlin Heidelberg
Publication: June 28, 2011
Imprint: Springer
Language: English

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

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