Advocate Marketing

Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Advocate Marketing by Barbara Thomas, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Thomas ISBN: 9780134496825
Publisher: Pearson Education Publication: February 24, 2016
Imprint: Pearson FT Press Language: English
Author: Barbara Thomas
ISBN: 9780134496825
Publisher: Pearson Education
Publication: February 24, 2016
Imprint: Pearson FT Press
Language: English

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals.

 

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations.

 

Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to:

  • Build a complete strategic plan for advocate marketing
  • Define best-practice program processes and policies
  • Establish internal resources, team, organizations, and budgets
  • Choose and integrate the right technology and tools
  • Establish and apply the right KPI metrics and analytics

What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals.

 

Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations.

 

Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to:

What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.

More books from Pearson Education

Cover of the book Second Life by Barbara Thomas
Cover of the book OS X Server 5.0 Essentials - Apple Pro Training Series by Barbara Thomas
Cover of the book Advanced Mechanics of Materials and Applied Elasticity by Barbara Thomas
Cover of the book Using Microsoft Project 2010 by Barbara Thomas
Cover of the book Motors for Makers by Barbara Thomas
Cover of the book Global IPv6 Strategies by Barbara Thomas
Cover of the book Microsoft Lync Server 2013 Unleashed by Barbara Thomas
Cover of the book Essential Lessons on Leadership (Collection) by Barbara Thomas
Cover of the book Don't Make Me Think, Revisited by Barbara Thomas
Cover of the book Captured by Barbara Thomas
Cover of the book The Basics of Product Design Development by Barbara Thomas
Cover of the book Build Windows 8 Apps with Microsoft Visual C# and Visual Basic Step by Step by Barbara Thomas
Cover of the book Adobe Premiere Pro CC Classroom in a Book (2019 Release) by Barbara Thomas
Cover of the book A Practical Guide to Ubuntu Linux by Barbara Thomas
Cover of the book Working Effectively with Legacy Code by Barbara Thomas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy