Agri-input Marketing in India

Business & Finance, Management & Leadership, Management
Cover of the book Agri-input Marketing in India by Pingali Venugopal, Ram Kaundinya, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pingali Venugopal, Ram Kaundinya ISBN: 9789351504429
Publisher: SAGE Publications Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Pingali Venugopal, Ram Kaundinya
ISBN: 9789351504429
Publisher: SAGE Publications
Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

More books from SAGE Publications

Cover of the book Putting FACES on the Data by Pingali Venugopal, Ram Kaundinya
Cover of the book Designing Assessment for Mathematics by Pingali Venugopal, Ram Kaundinya
Cover of the book Media at Work in China and India by Pingali Venugopal, Ram Kaundinya
Cover of the book An Introduction to Management Consultancy by Pingali Venugopal, Ram Kaundinya
Cover of the book Carl Rogers' Helping System by Pingali Venugopal, Ram Kaundinya
Cover of the book Reflective Practice in Nursing by Pingali Venugopal, Ram Kaundinya
Cover of the book Empathy in the Global World by Pingali Venugopal, Ram Kaundinya
Cover of the book 10 Essential Instructional Elements for Students With Reading Difficulties by Pingali Venugopal, Ram Kaundinya
Cover of the book A Quick Guide to Behaviour Management by Pingali Venugopal, Ram Kaundinya
Cover of the book Intermediate Statistics Using SPSS by Pingali Venugopal, Ram Kaundinya
Cover of the book Sustaining Professional Learning Communities by Pingali Venugopal, Ram Kaundinya
Cover of the book Control and Consolation in American Culture and Politics by Pingali Venugopal, Ram Kaundinya
Cover of the book Marketing Management by Pingali Venugopal, Ram Kaundinya
Cover of the book How to Conduct Surveys by Pingali Venugopal, Ram Kaundinya
Cover of the book The SAGE Handbook of Action Research by Pingali Venugopal, Ram Kaundinya
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy