Agri-input Marketing in India

Business & Finance, Management & Leadership, Management
Cover of the book Agri-input Marketing in India by Pingali Venugopal, Ram Kaundinya, SAGE Publications
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Author: Pingali Venugopal, Ram Kaundinya ISBN: 9789351504429
Publisher: SAGE Publications Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Pingali Venugopal, Ram Kaundinya
ISBN: 9789351504429
Publisher: SAGE Publications
Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

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Agri-input companies have played a significant role in transforming the post-Independence “ship-to-mouth” Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers.

 

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