Airlines: Managing to Make Money

Nonfiction, Reference & Language, Transportation, Aviation
Cover of the book Airlines: Managing to Make Money by Stephen Holloway, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephen Holloway ISBN: 9781351959681
Publisher: Taylor and Francis Publication: May 15, 2017
Imprint: Routledge Language: English
Author: Stephen Holloway
ISBN: 9781351959681
Publisher: Taylor and Francis
Publication: May 15, 2017
Imprint: Routledge
Language: English

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

More books from Taylor and Francis

Cover of the book Improving Research through User Engagement by Stephen Holloway
Cover of the book Team Metrics by Stephen Holloway
Cover of the book The Russian Empire in the Eighteenth Century: Tradition and Modernization by Stephen Holloway
Cover of the book Bridging the Entrepreneurial Financing Gap by Stephen Holloway
Cover of the book Rhetorical Spaces by Stephen Holloway
Cover of the book Empire's Children by Stephen Holloway
Cover of the book The Political Economy of New Regionalism in Northeast Asia by Stephen Holloway
Cover of the book Asian Financial Integration by Stephen Holloway
Cover of the book Above the Ground and Beneath the Clouds by Stephen Holloway
Cover of the book Getting Better by Stephen Holloway
Cover of the book North American Indians by Stephen Holloway
Cover of the book Dante the Lyric and Ethical Poet by Stephen Holloway
Cover of the book In(ter)discipline by Stephen Holloway
Cover of the book Children, Families and Schools by Stephen Holloway
Cover of the book Media Across the African Diaspora by Stephen Holloway
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy