American Icon

Alan Mulally and the Fight to Save Ford Motor Company

Business & Finance, Business Reference, Government & Business, Corporate History, Industries & Professions, Industries
Cover of the book American Icon by Bryce G. Hoffman, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bryce G. Hoffman ISBN: 9780307886071
Publisher: The Crown Publishing Group Publication: March 13, 2012
Imprint: Currency Language: English
Author: Bryce G. Hoffman
ISBN: 9780307886071
Publisher: The Crown Publishing Group
Publication: March 13, 2012
Imprint: Currency
Language: English

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

More books from The Crown Publishing Group

Cover of the book What Women Want by Bryce G. Hoffman
Cover of the book Five Years in Heaven by Bryce G. Hoffman
Cover of the book I Tried Until I Almost Died by Bryce G. Hoffman
Cover of the book Lord, I'm Torn Between Two Masters by Bryce G. Hoffman
Cover of the book Authentic Devotion by Bryce G. Hoffman
Cover of the book The Dream-Centered Life by Bryce G. Hoffman
Cover of the book An Anxious Age by Bryce G. Hoffman
Cover of the book The Divine Hours (Volume Three): Prayers for Springtime by Bryce G. Hoffman
Cover of the book Rabbi Paul by Bryce G. Hoffman
Cover of the book How to Find Selfless Joy in a Me-First World by Bryce G. Hoffman
Cover of the book I Like Giving by Bryce G. Hoffman
Cover of the book How Digital Is Your Business? by Bryce G. Hoffman
Cover of the book Intellectual Morons by Bryce G. Hoffman
Cover of the book Shameless by Bryce G. Hoffman
Cover of the book Profitable Growth Is Everyone's Business by Bryce G. Hoffman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy