American Sports in an Age of Consumption

How Commercialization Is Changing the Game

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sports, Business & Finance
Cover of the book American Sports in an Age of Consumption by Cory Hillman, McFarland & Company, Inc., Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cory Hillman ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers Publication: August 16, 2016
Imprint: Language: English
Author: Cory Hillman
ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers
Publication: August 16, 2016
Imprint:
Language: English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

More books from McFarland & Company, Inc., Publishers

Cover of the book Once Upon a Time in a Dark and Scary Book by Cory Hillman
Cover of the book The 96th Pennsylvania Volunteers in the Civil War by Cory Hillman
Cover of the book Humanistic Consulting by Cory Hillman
Cover of the book Sword Fighting in the Star Wars Universe by Cory Hillman
Cover of the book Flying Cars, Amphibious Vehicles and Other Dual Mode Transports by Cory Hillman
Cover of the book Secrets of Crime Fiction Classics by Cory Hillman
Cover of the book In the Shadow of Vietnam by Cory Hillman
Cover of the book The Fantastic in Holocaust Literature and Film by Cory Hillman
Cover of the book Integrating the Orioles by Cory Hillman
Cover of the book Bound for Theresienstadt by Cory Hillman
Cover of the book The Postmodern Joy of Role-Playing Games by Cory Hillman
Cover of the book Privatization in Practice by Cory Hillman
Cover of the book Will the Real Pakistani Woman Please Stand Up? by Cory Hillman
Cover of the book Speedrunning by Cory Hillman
Cover of the book The Negro Leagues, 1869-1960 by Cory Hillman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy