American Sports in an Age of Consumption

How Commercialization Is Changing the Game

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sports, Business & Finance
Cover of the book American Sports in an Age of Consumption by Cory Hillman, McFarland & Company, Inc., Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cory Hillman ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers Publication: August 16, 2016
Imprint: Language: English
Author: Cory Hillman
ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers
Publication: August 16, 2016
Imprint:
Language: English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

More books from McFarland & Company, Inc., Publishers

Cover of the book Up from the Vault by Cory Hillman
Cover of the book Sex and the Scientist by Cory Hillman
Cover of the book Richard Wagner by Cory Hillman
Cover of the book The Kelvin Timeline of Star Trek by Cory Hillman
Cover of the book Mad for Speed by Cory Hillman
Cover of the book North Carolina Civil War Obituaries, Regiments 1 through 46 by Cory Hillman
Cover of the book Publishing Romance by Cory Hillman
Cover of the book Guerrilla Warfare in Civil War Missouri, Volume III, January-August 1864 by Cory Hillman
Cover of the book Collecting and the Internet by Cory Hillman
Cover of the book Princeton Radicals of the 1960s, Then and Now by Cory Hillman
Cover of the book Atomic Narratives and American Youth by Cory Hillman
Cover of the book William Lloyd Garrison and American Abolitionism in Literature and Memory by Cory Hillman
Cover of the book Liquid Natural Gas in the United States by Cory Hillman
Cover of the book Exploring Downton Abbey by Cory Hillman
Cover of the book The Art of Studio Gainax by Cory Hillman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy