American Sports in an Age of Consumption

How Commercialization Is Changing the Game

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sports, Business & Finance
Cover of the book American Sports in an Age of Consumption by Cory Hillman, McFarland & Company, Inc., Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cory Hillman ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers Publication: August 16, 2016
Imprint: Language: English
Author: Cory Hillman
ISBN: 9781476624723
Publisher: McFarland & Company, Inc., Publishers
Publication: August 16, 2016
Imprint:
Language: English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

More books from McFarland & Company, Inc., Publishers

Cover of the book Sword Fighting in the Star Wars Universe by Cory Hillman
Cover of the book Clues: A Journal of Detection, Vol. 33, No. 1 (Spring 2015) by Cory Hillman
Cover of the book Escaping the Khmer Rouge by Cory Hillman
Cover of the book American Military Training Aircraft by Cory Hillman
Cover of the book The German Cabaret Legacy in American Popular Music by Cory Hillman
Cover of the book The Dreyfus Affair and the Rise of the French Public Intellectual by Cory Hillman
Cover of the book Charles Sweeny, the Man Who Inspired Hemingway by Cory Hillman
Cover of the book Fear and Learning by Cory Hillman
Cover of the book From Radio to the Big Screen by Cory Hillman
Cover of the book Encyclopedia of Unaired Television Pilots, 1945-2018 by Cory Hillman
Cover of the book Hitchcock and Humor by Cory Hillman
Cover of the book On Susan Glaspell's Trifles and "A Jury of Her Peers" by Cory Hillman
Cover of the book The Red River Campaign and Its Toll by Cory Hillman
Cover of the book Appalachian State Silences the Big House by Cory Hillman
Cover of the book Mysteries Unlocked by Cory Hillman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy