Amul's India : Based On 50 Years Of Advertising By daCunha Communication

Nonfiction, Art & Architecture, General Art, Art History
Cover of the book Amul's India : Based On 50 Years Of Advertising By daCunha Communication by Gujarat Co-operative Milk Marketing Federation Ltd, HarperCollins Publishers India
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Author: Gujarat Co-operative Milk Marketing Federation Ltd ISBN: 9789350295038
Publisher: HarperCollins Publishers India Publication: May 10, 2012
Imprint: Collins Language: English
Author: Gujarat Co-operative Milk Marketing Federation Ltd
ISBN: 9789350295038
Publisher: HarperCollins Publishers India
Publication: May 10, 2012
Imprint: Collins
Language: English

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

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