An international marketing strategy for Black Sheep Brewery in Australia

Business & Finance, Marketing & Sales
Cover of the book An international marketing strategy for Black Sheep Brewery in Australia by Stefanie Aulenbach, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stefanie Aulenbach ISBN: 9783638037259
Publisher: GRIN Publishing Publication: April 18, 2008
Imprint: GRIN Publishing Language: English
Author: Stefanie Aulenbach
ISBN: 9783638037259
Publisher: GRIN Publishing
Publication: April 18, 2008
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction 'International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.' (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1.Defining the problem 2.Analysing the situation 3.getting problem-specific data 4.Interpreting the data 5.Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, University of Sunderland (New College Durham), 17 entries in the bibliography, language: English, abstract: 1. Introduction 'International marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.' (Onkvisit and Shaw, 1997) This report analyses the Black Sheep Brewery and gives recommendations on international expansion. It will analyse four pre-selected possible new markets, (Canada, Japan, South Africa and Spain) recommend one of them for future expansion and outline a market entry strategy and a marketing mix for this new market. The author is a consultant employed by New Paradigms Research Organisation. According to McCarthy and Perreault (1994) a 5 step approach has to be implemented to find a new potential market: 1.Defining the problem 2.Analysing the situation 3.getting problem-specific data 4.Interpreting the data 5.Solving the problem In order to find the best potential market for the brewery the author has to examine the different potential countries in consideration of their accessibility, market size and profitability. Furthermore recommendations due to the market choice, the market entry strategy and the marketing mix will be given.

More books from GRIN Publishing

Cover of the book Aspects of Newspaper Language - newspaper coverage with focus on the example of the Harold Shipman case by Stefanie Aulenbach
Cover of the book Image or imagination? - The problem of photographic represenation by Stefanie Aulenbach
Cover of the book Direct Marketing from an ethical point of view by Stefanie Aulenbach
Cover of the book Masquerades in Henry James's 'The Wings of the Dove' by Stefanie Aulenbach
Cover of the book Merger Policy in the E-conomy by Stefanie Aulenbach
Cover of the book Der Zusammenhang von Börsenkrise und Wirtschaftskrise im Jahre 1929 by Stefanie Aulenbach
Cover of the book The politicization of humanitarian aid and its effect on the principles of humanity, impartiality and neutrality by Stefanie Aulenbach
Cover of the book Distribution of Intestinal Parasitic Infections among the Residence of Porto Novo Municipality of Cape Verde by Stefanie Aulenbach
Cover of the book Iago´s Iniquitous Cajolery of the Suspicious Othello by Stefanie Aulenbach
Cover of the book Governance and Development by Stefanie Aulenbach
Cover of the book The Achievements of Augustus - The Transformation of the Roman Republic into the Roman Empire by Stefanie Aulenbach
Cover of the book Japan: Health-, Elderly- and Child- Care in comparison to the German system: based on a case study by Stefanie Aulenbach
Cover of the book Heart of Darkness by Stefanie Aulenbach
Cover of the book Induced errors - sources and pedagogical deductions by Stefanie Aulenbach
Cover of the book Degenhardts 'Bauchladenmann' by Stefanie Aulenbach
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy