An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book An Investigation of Women's and Men’s Perceptions and Meanings Associated with Food Risks by Andrea Bieberstein, Springer Fachmedien Wiesbaden
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Author: Andrea Bieberstein ISBN: 9783658032753
Publisher: Springer Fachmedien Wiesbaden Publication: August 18, 2013
Imprint: Springer VS Language: English
Author: Andrea Bieberstein
ISBN: 9783658032753
Publisher: Springer Fachmedien Wiesbaden
Publication: August 18, 2013
Imprint: Springer VS
Language: English

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.

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Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.

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