Analogous and Digital

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Architecture
Cover of the book Analogous and Digital by Otl Aicher, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Otl Aicher ISBN: 9783433605936
Publisher: Wiley Publication: March 9, 2015
Imprint: Ernst & Sohn Language: English
Author: Otl Aicher
ISBN: 9783433605936
Publisher: Wiley
Publication: March 9, 2015
Imprint: Ernst & Sohn
Language: English

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times.

"An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work.
If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete."
Wilhelm Vossenkuhl

More books from Wiley

Cover of the book A History of the Archaic Greek World, ca. 1200-479 BCE by Otl Aicher
Cover of the book Mastering Active Directory for Windows Server 2008 by Otl Aicher
Cover of the book Knowledge-Based Bioinformatics by Otl Aicher
Cover of the book Chemical Ecology of Insect Parasitoids by Otl Aicher
Cover of the book Asymptotic Methods in the Theory of Plates with Mixed Boundary Conditions by Otl Aicher
Cover of the book CompTIA CySA+ Practice Tests by Otl Aicher
Cover of the book The Exchange-Traded Funds Manual by Otl Aicher
Cover of the book Dentistry in Rabbits and Rodents by Otl Aicher
Cover of the book Meditation For Dummies, Mini Edition by Otl Aicher
Cover of the book Kittler and the Media by Otl Aicher
Cover of the book Electricity Production from Renewable Energies by Otl Aicher
Cover of the book Big Data, Big Innovation by Otl Aicher
Cover of the book Hygienisch-mikrobiologische Wasseruntersuchung in der Praxis by Otl Aicher
Cover of the book Biocatalysts and Enzyme Technology by Otl Aicher
Cover of the book Blueprint to Business by Otl Aicher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy