Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region

Based on the Example of a German SME in the Industrial Goods Business

Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Analysis and Evaluation of Market Entry Modes into the Asia-Pacific Region by Thomas Andexer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Thomas Andexer ISBN: 9783640143962
Publisher: GRIN Publishing Publication: August 25, 2008
Imprint: GRIN Publishing Language: English
Author: Thomas Andexer
ISBN: 9783640143962
Publisher: GRIN Publishing
Publication: August 25, 2008
Imprint: GRIN Publishing
Language: English

Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), 27 entries in the bibliography, language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: 'The Asia-Pacific region, SMEs and the industrial goods business' stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos' market entry decision with means of a scoring model, whereas AdPhos' decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Diploma Thesis from the year 2006 in the subject Business economics - Supply, Production, Logistics, grade: Sehr Gut, FH Oberösterreich - Campus Steyr (Produktion und Management (PMT)), 27 entries in the bibliography, language: English, abstract: The business world at the beginning of the 21st century is characterised by a steadily increasing globalisation and the growth of international business operations. The proceeding dynamism of the global markets creates new chances not only for multinational enterprises but also for small- and medium sized companies (SMEs). Particularly, the above-average economic potential of emerging markets, especially in many countries of the Asia-Pacific region, is amongst others the leading incentive for the increasing number of cross-border expansions. In this context, the decision for the appropriate market entry strategy is already one of the most difficult ones within the broad topic of international marketing, whereas the choice of target countries with tremendous cultural differences and the specifics of the industrial goods business respectively, lead to an even higher degree of complexity in the decision for the most suitable form of organisation for the international market entry. The main task of this thesis was to break down the untargeted theory of the market entry modes to the evaluation of a situational context of a genuine company with the help of abstract focus areas in a step-by-step approach. Starting with a general overview to the topic area of interational marketing and further the alternative market entry modes, the thesis introduces three focus areas with an anticipatory relation to the case study: 'The Asia-Pacific region, SMEs and the industrial goods business' stand in the centre of the examination. The core of this thesis represents a feasibility study related to the focused perspective, in which every market entry mode is investigated in its compatibility with the focus areas. The result of the study, in other words the identification of all feasible entry mode alternatives regarding the focus areas, establishes the basis for the implementation of the case study of the German AdPhos Plc., a medium sized company in the industrial goods business and its penetration of new markets in Asia. As the second core part of this thesis follows the evaluation of AdPhos' market entry decision with means of a scoring model, whereas AdPhos' decision for a strategic alliance is confronted with all other feasible market entry alternatives. The hereby extracted results deliver information to the suitability of the chosen organisation form regarding the individual situation of the company and finally enable the derivation of appropriate recommendations.

More books from GRIN Publishing

Cover of the book The Foreign Policy of the Federal Republic of Germany: Still a Civilian Power? by Thomas Andexer
Cover of the book Business Ethics Programme for the Bauernfeind Company by Thomas Andexer
Cover of the book Have Labor Unions outlived their usefulness in the modern business working environment? by Thomas Andexer
Cover of the book Western European Union - An organization without future? by Thomas Andexer
Cover of the book Drivers of Globalization: Integration of Theories and Models by Thomas Andexer
Cover of the book How to Teach Speaking? by Thomas Andexer
Cover of the book Art and Technology by Thomas Andexer
Cover of the book From Social Citizenship towards a European Welfare State - A vague concept as a driving force? by Thomas Andexer
Cover of the book The Islamic banking system - Not conductive to the start-up of young, innovative business firms by Thomas Andexer
Cover of the book Perspectives and opportunities of the Obama government's security and counterterrorism policy - Chances and ways to more success by Thomas Andexer
Cover of the book Religion in Public Schools by Thomas Andexer
Cover of the book Are traditional budgeting practices out of kilter with companies' competitive environment by Thomas Andexer
Cover of the book The Role of Language and Gender Behaviour in the Family by Thomas Andexer
Cover of the book China's security dilemma: Why is Missile Defence threatening China's national security? by Thomas Andexer
Cover of the book The Concept of Love in Shakespeare's 'A Midsummer Night's Dream' by Thomas Andexer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy