Analyzing Children's Consumption Behavior

Ethics, Methodologies, and Future Considerations

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Analyzing Children's Consumption Behavior by Jony Haryanto, Luiz Moutinho, IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jony Haryanto, Luiz Moutinho ISBN: 9781522509950
Publisher: IGI Global Publication: August 30, 2016
Imprint: Business Science Reference Language: English
Author: Jony Haryanto, Luiz Moutinho
ISBN: 9781522509950
Publisher: IGI Global
Publication: August 30, 2016
Imprint: Business Science Reference
Language: English
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior.

More books from IGI Global

Cover of the book Innovations in Database Design, Web Applications, and Information Systems Management by Jony Haryanto, Luiz Moutinho
Cover of the book Security-Aware Systems Applications and Software Development Methods by Jony Haryanto, Luiz Moutinho
Cover of the book Smart Grid as a Solution for Renewable and Efficient Energy by Jony Haryanto, Luiz Moutinho
Cover of the book Handbook of Research on Mobile Devices and Smart Gadgets in K-12 Education by Jony Haryanto, Luiz Moutinho
Cover of the book Decision Theory Models for Applications in Artificial Intelligence by Jony Haryanto, Luiz Moutinho
Cover of the book Innovative Methods and Technologies for Electronic Discourse Analysis by Jony Haryanto, Luiz Moutinho
Cover of the book Web Engineered Applications for Evolving Organizations by Jony Haryanto, Luiz Moutinho
Cover of the book Disability Informatics and Web Accessibility for Motor Limitations by Jony Haryanto, Luiz Moutinho
Cover of the book Adult Education and Vocational Training in the Digital Age by Jony Haryanto, Luiz Moutinho
Cover of the book Cyber Law, Privacy, and Security by Jony Haryanto, Luiz Moutinho
Cover of the book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by Jony Haryanto, Luiz Moutinho
Cover of the book Strategies in Sports Marketing by Jony Haryanto, Luiz Moutinho
Cover of the book Redefining Translation and Interpretation in Cultural Evolution by Jony Haryanto, Luiz Moutinho
Cover of the book Cultural and Technological Influences on Global Business by Jony Haryanto, Luiz Moutinho
Cover of the book Field-Programmable Gate Array (FPGA) Technologies for High Performance Instrumentation by Jony Haryanto, Luiz Moutinho
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy