Apex Hides the Hurt

Fiction & Literature, Literary
Cover of the book Apex Hides the Hurt by Colson Whitehead, Knopf Doubleday Publishing Group
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Author: Colson Whitehead ISBN: 9780307279781
Publisher: Knopf Doubleday Publishing Group Publication: January 9, 2007
Imprint: Anchor Language: English
Author: Colson Whitehead
ISBN: 9780307279781
Publisher: Knopf Doubleday Publishing Group
Publication: January 9, 2007
Imprint: Anchor
Language: English

This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.

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