Applied Empathy

The New Language of Leadership

Nonfiction, Health & Well Being, Self Help, Self Improvement, Creativity, Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Management & Leadership, Leadership
Cover of the book Applied Empathy by Michael Ventura, Atria Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Ventura ISBN: 9781501182877
Publisher: Atria Books Publication: May 22, 2018
Imprint: Atria Books Language: English
Author: Michael Ventura
ISBN: 9781501182877
Publisher: Atria Books
Publication: May 22, 2018
Imprint: Atria Books
Language: English

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington).

Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation).

For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington).

Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation).

For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

More books from Atria Books

Cover of the book Queen By Right by Michael Ventura
Cover of the book Yeah, I Said It by Michael Ventura
Cover of the book Deception Point by Michael Ventura
Cover of the book A Bolt from the Blue by Michael Ventura
Cover of the book Signs and Wonders by Michael Ventura
Cover of the book Eyes with Winged Thoughts by Michael Ventura
Cover of the book Brothas Be, Yo Like George, Ain't That Funkin' Kinda Hard On You? by Michael Ventura
Cover of the book A Good Kiss by Michael Ventura
Cover of the book Uplift by Michael Ventura
Cover of the book Upper Cut by Michael Ventura
Cover of the book Little Ghetto Girl by Michael Ventura
Cover of the book Addicted by Michael Ventura
Cover of the book Stardust by Michael Ventura
Cover of the book When Money Is Not Enough by Michael Ventura
Cover of the book Malinche by Michael Ventura
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy