Applied Marketing Strategy - The Rocker Hotel Sunderland

The Rocker Hotel Sunderland

Business & Finance, Marketing & Sales
Cover of the book Applied Marketing Strategy - The Rocker Hotel Sunderland by Miriam Mennen, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Miriam Mennen ISBN: 9783640569441
Publisher: GRIN Publishing Publication: March 19, 2010
Imprint: GRIN Publishing Language: English
Author: Miriam Mennen
ISBN: 9783640569441
Publisher: GRIN Publishing
Publication: March 19, 2010
Imprint: GRIN Publishing
Language: English

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to 'aim for perfection in hospitality.' (Tavistock Leisure, 2007) After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. 'The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move' will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work. Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel's major objective, which is to 'aim for perfection in hospitality.' (Tavistock Leisure, 2007) After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. 'The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move' will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work. Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.

More books from GRIN Publishing

Cover of the book Effects of New Business Models on Organizations in the Field of Student Tutoring by Miriam Mennen
Cover of the book Active and Passive Voice in English and German & L2 Learners' Problems with Voice by Miriam Mennen
Cover of the book Intercultural Communication - East meets West in Shoe Manufacturing Negotiations by Miriam Mennen
Cover of the book Implementing New Information Technology: Dealing with Management and Employee Rejection by Miriam Mennen
Cover of the book Feasibility Study and Future Projections of Suborbital Space Tourism at the Example of Virgin Galactic by Miriam Mennen
Cover of the book Discussion of theoretical perspectives that help to understand the phenomena of globalization by Miriam Mennen
Cover of the book Learning Games - Advanced Level by Miriam Mennen
Cover of the book 'Yahoo!' - A case study about brand valuation by Miriam Mennen
Cover of the book 'The Man Who Saved the World'? - How the British Think About Winston Churchill Today by Miriam Mennen
Cover of the book Treatments for BPD (Borderline Personality Disorder). An Annotated Bibliography by Miriam Mennen
Cover of the book Why Labor is not to put to work like Capital by Miriam Mennen
Cover of the book James Joyce's 'Finnegans Wake' and the Aesthetics of the Grotesque by Miriam Mennen
Cover of the book Analysis of James Joyce's short story 'Eveline' by Miriam Mennen
Cover of the book Functioning like a clockwork - musicality in 'A Clockwork Orange' by Miriam Mennen
Cover of the book The Effects of English on German Advertisement by Miriam Mennen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy