Approved Marketing Plans for New Products and Services

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Approved Marketing Plans for New Products and Services by Dr. Ken K. Wong, iUniverse
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Author: Dr. Ken K. Wong ISBN: 9781450262491
Publisher: iUniverse Publication: November 24, 2010
Imprint: iUniverse Language: English
Author: Dr. Ken K. Wong
ISBN: 9781450262491
Publisher: iUniverse
Publication: November 24, 2010
Imprint: iUniverse
Language: English

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.

Advance Praise for Approved Marketing Plans for New Products and Services

Dr. Ken Wongs latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan.
Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore

This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook.
Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.

Advance Praise for Approved Marketing Plans for New Products and Services

Dr. Ken Wongs latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan.
Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore

This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook.
Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India

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