Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Architecting Enterprise by . Rajagopal, Palgrave Macmillan UK
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Author: . Rajagopal ISBN: 9781137366788
Publisher: Palgrave Macmillan UK Publication: March 25, 2014
Imprint: Palgrave Macmillan Language: English
Author: . Rajagopal
ISBN: 9781137366788
Publisher: Palgrave Macmillan UK
Publication: March 25, 2014
Imprint: Palgrave Macmillan
Language: English

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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