Asian Brand Strategy (Revised and Updated)

Building and Sustaining Strong Global Brands in Asia

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Asian Brand Strategy (Revised and Updated) by M. Roll, Palgrave Macmillan UK
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Author: M. Roll ISBN: 9781137359179
Publisher: Palgrave Macmillan UK Publication: February 11, 2016
Imprint: Palgrave Macmillan Language: English
Author: M. Roll
ISBN: 9781137359179
Publisher: Palgrave Macmillan UK
Publication: February 11, 2016
Imprint: Palgrave Macmillan
Language: English

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

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