Attention and Value

Keys to Understanding Museum Visitors

Nonfiction, Social & Cultural Studies, Social Science, Archaeology
Cover of the book Attention and Value by Stephen Bitgood, Taylor and Francis
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Author: Stephen Bitgood ISBN: 9781315433431
Publisher: Taylor and Francis Publication: June 16, 2016
Imprint: Routledge Language: English
Author: Stephen Bitgood
ISBN: 9781315433431
Publisher: Taylor and Francis
Publication: June 16, 2016
Imprint: Routledge
Language: English

How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

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