Auction Fundraising Simplified

Auctions are unique in the world of special events. They contain core elements of other fundraising events, but a critical factor is that they also must procure auction items to match their clientele and then motivate those bidders to buy. True success requires the application of creative strategy to every facet of the event, as well as the use of organized systems to stay on track.

Auction Fundraising Simplified shows how to think outside the box, provides examples and worksheets, and will help add thousands of dollars to the bottom line.

Contained within these pages is information about:

Skills needed to be a successful auction director

Insider tips and strategies for "thinking outside the box"

Identifying auction demographics and laying a strong foundation

Examples, systems, timelines, and worksheets for all auction elements

Choosing an effective auctioneer

Determining what committees are needed and how to keep them on track

Ideas for recruiting sponsors, donors, and attendees

Targeted procurement techniques for obtaining auction items

Packaging auction lots for the highest sale

Catalog writing processes and tips to save time

Negotiating contracts with venues, caterers, suppliers, and others

Food and beverage suggestions for menu planning and service

Ways to market and promote your auction

Creating site plans and logistics schedules

Contracting for production (stage, sound, lighting, visual media, entertainment)

Using volunteers for maximum effect

Pre- and post-auction activities

The easy-to-read format and systems in Auction Fundraising Simplified have been successfully used by auction managers of all skill levels and by academic institutions as a teaching tool. We guarantee this book will pay for itself many times over in time and financial gain.