Audiences and Publics
When Cultural Engagement Matters for the Public Sphere. Changing Media - Changing Europe Series, Volume 2nces and Publics
Nonfiction, Health & Well Being, Psychology, Social Psychology, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
| Author: | Sonia Livingstone | ISBN: | 9781841509235 |
| Publisher: | Intellect Books Ltd | Publication: | August 1, 2005 |
| Imprint: | Intellect | Language: | English |
| Author: | Sonia Livingstone |
| ISBN: | 9781841509235 |
| Publisher: | Intellect Books Ltd |
| Publication: | August 1, 2005 |
| Imprint: | Intellect |
| Language: | English |
In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
