Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Business & Finance, Marketing & Sales, Customer Service, Industries & Professions, Industries
Cover of the book Back to the Future: Using Marketing Basics to Provide Customer Value by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319660233
Publisher: Springer International Publishing Publication: December 4, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319660233
Publisher: Springer International Publishing
Publication: December 4, 2017
Imprint: Springer
Language: English

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

More books from Springer International Publishing

Cover of the book HCI International 2019 - Posters by
Cover of the book Hermeneutics of the Film World by
Cover of the book The Life of José María Sobral by
Cover of the book Setup Planning for Machining by
Cover of the book Theology and New Materialism by
Cover of the book Lectures in Meteorology by
Cover of the book Modeling Steel Deformation in the Semi-Solid State by
Cover of the book Hybrid Intelligence for Social Networks by
Cover of the book Polymer Mechanochemistry by
Cover of the book Industry 4.0 and Engineering for a Sustainable Future by
Cover of the book Social Computing and Social Media by
Cover of the book Integrated Absorption Refrigeration Systems by
Cover of the book Multibody Mechatronic Systems by
Cover of the book Populism and World Politics by
Cover of the book Prosthetic Surgery in Urology by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy